Meet ‘The African Gatsby’ – the dazzling new collection by Ghanaian label AfroModTrends following a successful South African debut at Mercedes Benz Fashion Week Cape Town (MBFWCT).
Following six versatile collections since the label’s inception in 2011 is AfroMod’s latest collection ‘The Great Gatsby’ inspired by the of a Gatsby party in all its glamour and splendour set in the 1920’s, with a modern African twist.
"The 1920s was a time of great change in the world of fashion for women, with the introduction of new styles and perspectives. This era redefined womanhood and bridged the gap between wealthy and working class women,” Ami Yomekpe, architect and the Creative Director of AfroModTrends, explains.
My vision with this collection is to showcase a glamourous African woman in luxurious Afro-fusion garments inspired by the Great Gatsby. With African inspired fabrics as well as fur, feathers, fringing and sequins in a nod to the era, this collection displays the silhouette of the feminine form with luxurious attention to detail. It is also a first for us in the sense of a truly luxury collection from a predominantly ready-to-wear brand.”
The collection comes after the label’s Mercedes Benz Fashion Week Cape Town showcase which was opened by Ghanaian top model Victoria Michaels and featured print fabric from Printex Limited, a Ghanaian textile company and headpieces by Cheerybridal, a budding Ghanaian millinery.
Mercedes Benz Fashion Week Cape Town is the latest runway show under Ami’s fashionable belt. Having built one of Ghana’s most celebrated fashion labels, she has previously showcased at fashion shows at home and internationally, most notably at Nairobi Fashion Week, Glitz Africa Fashion Week in Accra 2014, Oxford Africa Gala Dinner in the United Kingdom (2015).
The designer aims to follow up with a resort collection shortly after her South African debut. The designer’s goal is to make AfroMod the ultimate brand in ready-to-wear Afro-fusion label for the contemporary, fashion-conscious, Afro-centric woman and The African Gatsby is the latest salvo in the designer’s bid to evolve into markets beyond her native Ghana.
See the lookbook below